Come Alive -
Holiday Campaign
I teamed up with an animator to create videos for our 2018 Black Friday campaign. We aimed to get conceptual and show what it "feels" like to have a board come alive underneath your feet.
Art Director
Dan Darling (Animation)
Zelig Sound (Sound Design)
Animations by Dan Darling. Sound by Zelig Sound.
After Dan Darling created the videos we made 15s and 6s cut-downs as well as a bunch of display ads, all based on art direction of the videos. The campaign did super well and is my favorite one we pulled off at Boosted. It's tough getting a team of executives on board with such a conceptual idea but it sure paid off in the end.